Maruti Suzuki faces a tougher competition when compared to a decade ago. Although its still the most popular brand in india, it needs model changes rather than few face-lifs and also introduce new models. Right now, many brands have two cars in the same segment. Unlike other markets, India seems to have good market for old generation cars which is available comparitively cheap, be it Accent, Octavia, Ikon, Lancer and Santro. With these ever increasing models, Maruti Suzuki is bringing out new models. This time, the A-star, which is probably in the same range as Maruti-Suzuki 800. As the company launched the new Swift Dzire it said A-star would be in the market this year end.
The Suzuki A-Star will be powered by an Euro 5-compliant 1.0L petrol engine with only manual transmission. Maruti Suzuki and Suzuki Motor Corporation had announced the global launch of a new concept car, the Suzuki A-Star Concept at the Auto Expo in New Delhi.
With a 5-year capital investment of $ 2.2 billion in a new car plant, a diesel engine manufacturing unit, a new engine series and new models, Maruti Suzuki is emerging as a global manufacturing hub for Suzuki operations worldwide. Suzuki Motor Corporation (SMC) is pursuing a world strategy designed for long-term growth. Following the launch of its acclaimed fourth world strategic model, the Splash, at the 2007 International Motor Show (IAA) in Frankfurt, the company is developing the fifth exciting model in its strategy. It will be showing some of the forthcoming model’s design themes at Auto Expo 2008 in New Delhi* in the form of the Suzuki A-Star Concept.
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